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Content platforms and migrations for enterprises

Scoped, built, and supported by the same senior team

Ingersoll Rand case study

WAYF migrated Ingersoll Rand's China sites off Oracle Content Manager in five months

20+
Brands
5
Months
1000s
Pages
View case study
What we do

WAYF builds content platforms an in-house team can run for years. We move you off the system holding you back, onto one built to last.

A platform your team can run

Marketing and comms publish on their own and move fast, on a platform built for visibility in search and AI answers. That also keeps routine content work out of the engineering queue.

Migrations off "good enough"

A "good enough" system has a real cost: the speed and performance a modern platform would deliver out of the box. WAYF scopes what has to carry across, then handles the move.

Built to adapt and last

Built on open, widely-adopted technology, actively maintained and proven at scale, with no vendor holding the roadmap or locking you in. The platform stays yours to evolve after launch.

What you get

A price, a date, and a standard for "done", agreed in writing before any code.

See how we work

Architecture in writing

The content model, the integrations, and the security boundaries are specified in writing before any code, in the same document that fixes the scope.

A price and deadline that hold

Both are fixed once the scope is signed off. A pre-launch milestone lets your team test the build against the acceptance criteria, with time to fix anything that misses before launch.

Return that compounds

Structured content keeps earning in search and AI as you add to it, and translation opens new markets without rewrites. The platform returns more the longer your team runs it.

Selected work

Platforms WAYF has shipped. Each one live in production today.

View all case studies
Ingersoll Rand case study

WAYF migrated Ingersoll Rand's China sites off Oracle Content Manager in five months

20+
Brand tenants in China
5
Months to delivery
CEB case study

WAYF built CEB's events platform on the deadline of their 70-year anniversary

0
Production issues
100%
Invitee response rate
Kaffy case study

WAYF designed and built Kaffy's marketplace from brand concept through public launch

5.0
App Store rating
Dozens
Roasteries onboarded
Selected clients
  • Ingersoll Rand
  • Council of Europe Development Bank
  • Framer
  • Ramp Network
  • Primary VC
  • Spacelift
  • Rye
  • 201.vc
  • PlayerZero
  • DigitalGenius
  • Net0
  • Lerners
  • Areta
  • tdm.sa
  • Job Impulse
  • Podobas Global Ventures
  • Okolice Ciała
  • Fieldtrip
Voices

What it's like to work with WAYF. Three pulls from longer reviews.

View all reviews
  • Reactive despite being in different timezones (US/EU). Capable to work from a brief and bring new ideas — and quick to bring them to life.

    Nicolas Garnier Operator in Residence Primary VC
  • They were instrumental in recovering our product from the abyss and preparing it for launch.

    Anonymous Founder Seed-stage UK B2B SaaS
  • They consistently step in to support us, even with last-minute requests. The collaboration feels seamless and genuinely enjoyable.

    Sofia Fominova Co-founder Net0
Recent writing

Writing from the WAYF team. Engineering, migrations, and the practice of running content platforms.

View all posts
Engineering

Coolify migrating resources between teams

A database-level guide to moving resources between teams in Coolify — connecting to the production Postgres over an SSH tunnel, the team → project → environment relation model, and tested SQL templates for migrating a whole team or a single project, with a full backup and rollback path.

Common questions

Questions that come up in scoping.

Book a 25-min call
  1. How does pricing work?

    The first conversation and an initial quote are free, and we put as much useful direction into them as we can. How precise that quote is depends on what you can share up front, since we price from having built most of these platforms before. Once the scope is agreed it is fixed, with a delivery date, and any change after sign-off is a written change to budget or timeline rather than a quiet creep. Modern tooling now handles the repetitive parts of a build, so a fixed price on a short timeline is realistic, and the engineering attention goes to the architecture and integrations where the value actually sits. When a project needs a proper discovery workshop or audit to scope it, that runs as its own paid engagement for the same reason.

  2. What do you build on?

    What stays constant across our projects is how we work; the stack is chosen to fit the job. For content platforms we mostly build on Payload, where we hold a top-tier partnership and deep expertise, and where Ingersoll Rand and the Council of Europe Development Bank's events platform both run today. For marketing sites a team needs to author visually, we use Framer. We keep that core narrow on purpose, because building the same kinds of modules many times over is what lets us hold a fixed price. We have also shipped on Contentful, Strapi, and Wagtail, which helps most when we are migrating you off one of them, since we know the ground we are moving you from and will recommend the right target for your team rather than a default.

  3. How long does it take?

    Most engagements run two to three months end to end, from the first call to handover, with discovery in front. A focused content platform build is one to two weeks of discovery plus four to eight weeks of build once the scope is signed. Enterprise migrations with heavier integration work run closer to three to five months, because discovery carries more decisions about what to migrate and how. We quote a specific delivery date rather than a range, and we set a pre-launch milestone, sometimes more than one on a longer project, where your team exercises the build against the acceptance criteria before the final date, with time to fix anything that misses.

  4. What happens after launch, and can our team run it?

    Running the platform without us is part of the acceptance criteria, so the build is not done until your team can operate it. It ships with full handover documentation and source access. We usually recommend a hypercare period right after launch and handover, often around ninety days, where we stay close while your team settles in and production issues get resolved quickly. After that, defects, support requests, and new ideas are handled separately, so support work does not quietly consume the capacity meant for planned scope, and new work starts with discovery and sign-off. Longer-term maintenance is optional; you are not locked in.

  5. Where is WAYF based, and how does the timezone overlap work?

    Warsaw, Poland, on Central European Time. The team adapts the live cadence per engagement: full overlap with London and Western Europe, a four-hour midday overlap with US Eastern, and morning overlap with the Gulf. For clients on Central or Pacific time across the US and Canada, the working session shifts later in the Warsaw day. Day-to-day work is async (written updates, recorded walkthroughs, shared Slack or Teams channels); a live session per week is the default cadence.

Voices
  • Reactive despite being in different timezones (US/EU). Capable to work from a brief and bring new ideas — and quick to bring them to life.

    Nicolas Garnier Operator in Residence Primary VC
  • They were instrumental in recovering our product from the abyss and preparing it for launch.

    Anonymous Founder Seed-stage UK B2B SaaS
  • They consistently step in to support us, even with last-minute requests. The collaboration feels seamless and genuinely enjoyable.

    Sofia Fominova Co-founder Net0
Send a message
Brief, RFP, slides — up to 20 MB.

The standard mutual form, returned within one working day.

Book a 25-min call

Twenty-five minutes to walk through the work and decide if we're the right team for it.

Bring whatever shape the brief is in. We'll talk through the open questions, the trade-offs, and what a sensible first step looks like — whether or not you end up working with us.