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WAYF builds the product you raise on, hire against, and scale into. Fixed price, fixed date, yours to keep. For funded founders serious about what they're building.
The story raises the round. The product is what your first real cohort of users, your next integration, and a due-diligence engineer all run on once the round closes. Most founders notice the gap only once it is expensive to fix.
WAYF builds the product side to the standard the rest of the company is held to, so the thing you demo still stands when usage, data, and a second engineer arrive.
Led the Mailgun redesign at Netguru before Sinch's $1.9B acquisition, then spent Ramp Network's seed-to-Series-B years as its Principal Designer, scaling the product into a global one. More recently he has led WAYF's work on the Council of Europe Development Bank's multi-year digital transformation.
Twelve years in software, from developer to Interim CTO, and the principal strategic and technical advisor on WAYF's Ingersoll Rand and Council of Europe Development Bank engagements. He was also the lead developer on the Shepper app. The breadth means he has been on enough sides of a delivery to see where one is about to break before it does.
That history changes the first call. You are not briefing a vendor who needs the startup context explained. You are talking to people who have lived the pressure of a runway, a board update, and a fixed launch date, and who scope the work with it in mind. Alongside them is a team of 35-plus across product, engineering, and design.
What ships the platform on your date is judgment: what to build, in what order, and what to leave out. WAYF brings that judgment alongside senior engineering craft, both grounded in having built and scaled real products.
That judgment shows up early. WAYF names the most reasonable next step, sized to what you actually need. If your setup already fits what you need, WAYF says so rather than sell you work you do not benefit from. The people who scope your project build it, so the trade-offs discussed on the first call are honoured in the final commit.
What stays rare is a product people want to keep using, and that comes down to clarity, taste, and UX: how it feels in a real user's hands, the friction quietly removed, the hundred small decisions that add up to something that just works.
WAYF treats design and UX as part of the engineering, shaped from the first commit. The company is led by a designer, and the team holds that standard on every build.
If you raise on a product, it has to survive the diligence that follows, the first real cohort of users, and the engineer you hire in month four who lives inside the code. It is a foundation you can put in front of an investor and build on for years.
Architected to take traffic, structured for a future team to extend, and documented as decisions are made, so a year in you are still building on it.
The platform is yours. Full handoff documentation ships with it, so you can take it to another vendor any time after the project completes. Open here means maintained, secure, and hosted wherever you decide.
Built API-first, so it plugs into whatever distribution channel matters next and stays extendable as the company moves.
WAYF stays in direct contact with the maintainers behind the platforms it builds on, so an upstream change has a line to the people who own it.
WAYF sells certainty about three things: the price, the deadline, and the standard the product is built to. Acceptance criteria are written into the scope alongside each item, so "done" is agreed in advance. For most builds, implementation lands between four and eight weeks once scope is signed off.
The price is fixed at sign-off. Any later scope change triggers a written change to budget or timeline, so you plan around a line item, not a bill discovered at the end.
Discovery runs close to a working week, then WAYF commits to a specific date. A pre-launch milestone sits inside the timeline, an earlier date to inspect and exercise the product.
Modern tooling compresses the repetitive parts of a build, part of how a fixed price on a tight timeline holds together. The judgment about what to build stays human.
They were instrumental in recovering our product from the abyss and preparing it for launch.
Working with this team has been an exceptional experience. Their creativity stands out in every stage of the process […] the team moves fast without ever compromising on quality, and they consistently step in to support us even with last-minute requests. […] We will absolutely be working with them on many more projects ahead.
When we needed to scale our marketplace to multiple ecosystem partners, speed to market was absolutely critical. The team delivered a solution that helped us get to market faster […] We went from managing one marketplace to six active ecosystems with the same development resources […]
The folks at WAYF were incredibly creative and resourceful. We are shipping a product based on the project in a week. The workflow between our team and theirs was very effective.
Maciej, Szymon and the rest of the team did an outstanding job from start to finish […] I particularly appreciated their desire to understand the key objectives of Bulletin and to build something in-line with my needs & budget, without compromising on the quality and design of the product.
Very reactive despite being in different timezones (US/EU) and partnering was cost-effective. The team was very adaptive, capable to work from a brief and bring new ideas. Impressive how quick they brought the idea to life, including branding elements and the actual implementation. I will definitely work with them again.
The founders behind that work set a high bar.
Universal checkout API for agentic commerce. Co-founded by Justin Kan (Justin.tv / Twitch, sold to Amazon for ~$970M) and Arjun Bhargava, who led growth at Reddit from fewer than 140 people through its $6.5B IPO. Backed by a16z crypto.
AI infrastructure serving over 400 entities across four continents. Co-founded by Dmitry Aksenov, a Forbes 30 Under 30 honoree who previously co-founded DigitalGenius, raising $30M+ from Silicon Valley investors.
A $22M fund backed by the NATO Innovation Fund, founded by a former CIA officer. WAYF built its presence in Framer with custom React and the Fourthwall API.
WAYF built each of their digital presences. Six years in, the work has compounded into more than 100 shipped projects and a 4.9 out of 5 client referral rating.
WAYF is built for funded, growth-stage founders with a platform commitment, backed across seed, Series A, and Series B, who want the work scoped properly before anyone commits to building it. The selectivity is the point. WAYF does not body-lease, take open-ended retainers, or accept briefs that ask for "something" without naming what it is. That discipline is what holds the price, the date, and the standard.
For an exceptional case, WAYF will look earlier than the funding. An ambitious idea with a real path to demand, and a founder with a distribution channel, an engaged audience, or proven reach, is worth a conversation on its own merits. In rare cases that means working together before the round closes, whether by connecting a founder with the right capital or by structuring the engagement around shared upside.
Tell us what you are building and where you are in the raise. We'll come back with a concrete description of what you would receive and a candid read on the most reasonable next step. Scoping and a fixed price come after the call.