A content platform engineering practice for enterprises, institutions, and funded teams.

WAYF gets called when an in-house team needs a platform that does not become someone else's problem in two years. And a partnership that runs for years past the original delivery.

The people who call WAYF usually run digital, marketing technology, or engineering inside a large company or a public institution. The legacy CMS underneath their platform has become risky to touch. Their marketing team waits weeks for a landing page. A big consultancy has quoted half a million for a rebuild they don't believe in, and a small agency has either gone quiet or shipped something half-finished.

WAYF is built for the version of that brief that takes the platform seriously. The work is fixed cost on a strict scope. The deadline is agreed up front. The platform that comes out at the end is open, owned by the client, and built so the in-house team can run it without WAYF for years.

• Enterprise B2B
• Public institutions
• Funded growth-stage
• Fixed-cost engagements
• Long-term maintenance

6

Years operating

35+

Team across product, engineering, design

100+

Shipped projects

4.9 / 5

Client referral rating

Six years in, the work has compounded into a niche shape: enterprise migrations off legacy CMSes, content architectures that survive the next channel shift, and long-term maintenance arrangements that run for years past delivery.

The people who scope your project are the people who build it.

• 

  Chris Kraszewski

  Co-founder & Co-CEO

  Chris has spent twelve years in software, moving through developer, product engineer, product manager, team lead, and Interim CTO roles. At WAYF, he leads engineering and operations; he and Paul share strategy and client relationships. Most of his current thinking is on AI-assisted delivery — what it compresses, what it doesn't, and what that means for fixed-scope estimates in 2026.

  Read full bio LinkedIn

• 

  Paul Utr

  Co-founder & Co-CEO

  Paul has been launching online platforms since his teens, picking up UX, design, and product mechanics by building them. After studying neo-Latin languages and linguistics at the University of Wrocław, he led the Mailgun redesign at Netguru before Sinch's $1.9B acquisition, then joined Ramp Network as its Principal Designer through the seed-to-Series-B run and later Interim Head of Design as the product scaled globally. At WAYF, he leads design and organisational alignment; he and Chris share strategy and client relationships. Paul keeps a close eye on how language carries through products, especially now that machine readers are part of the audience.

  Read full bio LinkedIn

Five things we put in the contract before any work starts.

They're the parts of a build that usually stay vague — what's in scope, how "done" gets judged, when you get to test it, who owns the result. We make each one specific, so you can hold us to it.

1. We sign scope — and explicitly where it ends — in writing before the contract.

2. Every deliverable has acceptance criteria agreed before the first commit.

3. QA runs inside delivery so defects surface while they're still cheap to fix.

4. Every timeline includes a pre-launch milestone for you to exercise the product.

5. Your platform ships fully documented and unencumbered; you can take it to any vendor at any time.

We know the platforms we build on at the source.

Payload and Framer are working partnerships. We contribute to Payload's open-source plugins (several are used by the wider community now) and stay in direct contact with the maintainers when something needs an upstream change. With Framer, we run production builds across the full surface the platform supports, alongside the team behind it.

• Payload Partner · Top Contributor We build and maintain Payload plugins used by the wider community.
• Framer Pro Enterprise Expert We run production Framer builds across the full surface of what the platform supports.

Hiring across product, engineering, and design.

We bring on people who care what they ship and how it holds up after they leave. Open roles live on the careers page; if you don't see a fit but want to talk anyway, the contact link there works for that too.